Seizing Vietnam’s Export Opportunities: A Market Entry Guide

Vietnam’s dynamic economy has seen substantial growth over the past few decades, making it a highly attractive spot in the global export market. Especially in export trade opportunities Vietnam’s strategic location, young workforce, and favorable trade agreements, has positioned itself as a key hub for exports. This comprehensive article explores Vietnam’s key export sectors, trade agreements, competitive advantages, and market entry strategies, offering valuable insights for businesses looking to capitalize on Vietnam’s export and trade opportunities.

Key Export Sectors

Vietnam’s economy is heavily driven by its export sectors. Some of the most prominent include:

Electronics and Electrical Equipment

Vietnam has become a major manufacturing hub for electronics, benefiting greatly from US-China tensions and increased manufacturing costs in China. Vietnam has climbed the ranks as a key electronics exporter, from a modest 47th place in 2001 to 12th place in 2019. 

The country has recorded significant success in the telecommunications segment, exporting mobile phones worth $57.9 billion in 2022. The top export markets for mobile phones made in Vietnam in 2022 were China ($16.3 billion) and the United States ($11.9 billion). Vietnam’s electronics exports amounted to 30% of the country’s total exports in 2022, with electronics exports rising from $47.3 billion in 2015 to $114.4 billion in 2022.

Textiles and Garments

With a rich history in textile production, Vietnam is one of the largest textile and garment exporters globally. The industry benefits from competitive labor costs and a well-established supply chain. Vietnam’s garment and textile industry is targeting an export revenue of $44 billion this year, representing a 9% increase compared to 2023. 

According to the General Statistics Office, the sector recorded an export value of $5.2 billion in the first two months of the year, showing a 15% year-on-year rise. Despite a downturn in 2022, where export value stood at $40.3 billion—a 9.2% decrease from 2021—garments and textiles still ranked fourth among products with the highest export turnover. Beyond traditional markets, Vietnam has expanded its export reach to countries such as Canada, China, the UK, Australia, Russia, Thailand, and India.


In 2023, Vietnam earned $20.2 billion from footwear exports, making it the world’s second-largest exporter. Footwear exports accounted for 10% of the global market share, with products reaching over 150 markets, including the US, the EU, China, Japan, and the UK. The US, China, and Belgium were the three largest markets, with the US alone spending over $7.1 billion on Vietnamese footwear. 

Despite a 15.3% revenue drop compared to 2022, Vietnam’s footwear industry aims to achieve an annual revenue of $38-40 billion by 2030.

Agricultural Products

Vietnam’s agricultural sector experienced significant growth in 2022, reaching its highest levels in recent years with a 3.36% overall increase. This growth included a 2.88% rise in farming, a 4.43% increase in fisheries, and a 6.13% boost in forestry. The sector’s export turnover exceeded $53.22 billion.

Vietnam exports a diverse array of agricultural products globally. Key exports include walnuts, coffee, and rice, which collectively accounted for just over $5.7 billion in agricultural exports in 2021. These products play a crucial role in driving the country’s rural economy and contributing to its overall export revenue.

Trade Agreements

Vietnam’s integration into the global economy is facilitated by several trade agreements, which enhance its export trade opportunities:

  • Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP): This agreement provides Vietnam with access to several markets across the Asia-Pacific region, reducing tariffs and fostering economic collaboration.
  • European Union-Vietnam Free Trade Agreement (EVFTA): This agreement has opened up significant opportunities for Vietnamese exporters to the European market by eliminating tariffs on a large percentage of goods.
  • Regional Comprehensive Economic Partnership (RCEP): As the world’s largest trade bloc, RCEP includes 15 countries, creating a massive market for Vietnamese products with reduced tariffs and streamlined trade processes.

Competitive Advantages

Vietnam offers several competitive advantages that make it an attractive destination for businesses:

  • Strategic Location: Situated in Southeast Asia, Vietnam is a gateway to other Asian markets, making it an ideal logistics and manufacturing hub.
  • Young and Skilled Workforce: With a median age of around 30, Vietnam’s workforce is young, dynamic, and increasingly skilled, particularly in manufacturing and technology sectors.
  • Stable Political Environment: The country has a stable government with pro-business policies, ensuring a conducive environment for foreign investment and trade.
  • Improving Infrastructure: Vietnam has invested heavily in improving its infrastructure, including ports, roads, and industrial zones, to support its growing economy.

Market Entry Strategies

For businesses looking to tap into Vietnam’s export and trade opportunities, the following market entry strategies can be effective:

  • Partnerships and Joint Ventures: Collaborating with local firms can provide valuable market insights, shared resources, and established networks.
  • Direct Investment: Establishing a wholly-owned subsidiary or manufacturing plant can offer control over operations and benefit from Vietnam’s competitive advantages.
  • Exporting: Leveraging Vietnam’s trade agreements, businesses can export directly to Vietnamese partners or through regional hubs.
  • E-commerce Platforms: With the rise of digital commerce, using online platforms to sell products can be an efficient way to enter the Vietnamese market.


The wealth of export trade opportunities Vietnam presents is due to its robust export sectors, strategic trade agreements, competitive advantages, and effective market entry strategies. Businesses looking to explore Vietnam’s export and trade opportunities will find a conducive environment for growth and expansion.