Building Market Clarity for Vietnam’s Next Phase of Growth
Market Research Vietnam combines local market knowledge with international consulting expertise to support companies, investors, institutions, and public sector organisations in making informed decisions across Vietnam’s fast-growing and increasingly competitive market.
As Vietnam continues to expand, organisations need more than broad market data. They need clear insight into customer demand, competitor positioning, regulatory direction, regional market differences, partnership options, investment priorities, and execution realities. We help clients understand where the real opportunity lies and translate Vietnam market research into practical strategy.
With a team of experienced consultants, strategists, researchers, and sector specialists, we support organisations across market entry studies, feasibility studies, customer research, competitor analysis, demand assessment, market sizing, benchmarking, partner identification, investment assessment, and growth strategy. Whether supporting expansion, investment decisions, or transformation initiatives, we help clients make clearer decisions and build stronger strategies in Vietnam.
1982
Founded
3,000
Consultants Worldwide
10+ Years
Experience in Vietnam
250+
Projects Completed in Vietnam
98%
Client Repeat Rate
/ How we work
We combine local market research insight with international consulting expertise to help organisations navigate growth, transformation, and investment opportunities in Vietnam.
Local Market Understanding
Our team brings practical knowledge of Vietnam’s business environment, customer behaviours, sector dynamics, regional market differences, and execution challenges, helping clients navigate complexity and identify opportunities with confidence.
Global Expertise
As part of Eurogroup Consulting, we bring international consulting standards, structured methodologies, and cross-sector experience tailored to the realities of Vietnam’s market.
Collaborative & Execution-Focused
We work closely with leadership teams to transform market research findings into actionable initiatives, ensuring alignment from insight generation through strategic planning and implementation.
Deep Sector Expertise
Our experience spans healthcare, logistics, mobility, energy, construction, tourism, retail, technology, industrials, and digital ecosystems, enabling sector-specific insights that support measurable results.
Long-Term Strategic Partnership
We focus on building lasting relationships with our clients, supporting their growth, transformation, and strategic priorities as Vietnam’s market continues to evolve.
/ Our Management Team
Our Vietnam and regional experts bring strong market knowledge, sector experience, and international consulting expertise. They support clients in making clear strategic decisions and driving growth in Vietnam.
Damien Duhamel
Market Research, Strategy & Market Expansion Expert in Vietnam & Southeast Asia
Damien Duhamel is a Managing Partner at Eurogroup Consulting and a senior strategy consultant with more than 25 years of experience in Southeast Asia. His expertise spans market research, market entry, M&A advisory, digital transformation, operational improvement, and growth strategy across complex ASEAN markets.
Damien first established a market intelligence firm in Vietnam in 1993 to support multinational companies entering and expanding in the country, before selling the firm in 2000. He later co-founded a boutique consulting firm focused on ASEAN, where he advised multinational corporations and regional enterprises on market strategy, growth, and transformation, helping grow the firm into a 150-person advisory business with 13 offices across Asia, including Vietnam, Thailand, Singapore, Indonesia, Myanmar, the Philippines, and Malaysia. Damien holds a Bachelor’s degree in International Trade from the Royal Melbourne Institute of Technology, an MBA from the University of Chicago Booth School of Business, a Master’s degree in Sustainability from Harvard University, and a Vietnamese Language Certificate from Hanoi University.
Key Areas of Expertise
- ASEAN Market Research & Strategy Consulting
- Market Entry & Expansion Strategy
- M&A Advisory and Commercial Due Diligence
- Operational Efficiency and Growth
- Digital Transformation
Grégoire Virat
Transformation, Digital Innovation & Growth Strategy Expert in Vietnam & Southeast Asia
Grégoire Virat is a Managing Partner at Eurogroup Consulting with extensive experience leading complex transformation programs, digital innovation initiatives, and international growth projects. Since joining Eurogroup Consulting in 1999, he has supported organisations across regulated industries, public sector transformation, digital strategy, and organisational change.
His early work focused on implementing the European single market, particularly within regulated industries, before expanding into public sector modernisation. In 2015, Grégoire took the lead of Eurogroup Consulting’s digital transformation practice, focusing on digital innovation, data-driven business models, and organisational transformation in the digital age. Based in Singapore since 2021, he also co-heads the firm’s international committee, supporting Eurogroup Consulting’s growth across Southeast Asia, the Middle East, and Asia.
Key Areas of Expertise
- Complex Transformation Programs
- Digital Innovation and Data-Driven Business Models
- Organisational Transformation
- International Growth Strategy
- Startup and Corporate Innovation Advisory
Mickael Feige
Market Research, Analysis & Strategy Consulting Expert in Vietnam & Southeast Asia
Mickael Feige is a Partner at Eurogroup Consulting specialising in market research, analysis, and strategy consulting across Southeast Asia. With more than 15 years of consulting experience and over a decade living and working in the region, he helps companies gain actionable insights, assess opportunities, and build strategies adapted to local market realities.
His expertise covers market entry strategy, competitive analysis, consumer behaviour research, go-to-market strategy, operational improvement, and business growth planning across industries including automotive, energy, healthcare, and digital transformation. Mickael graduated from the Institute of Political Science Lyon in 2002 in a program focused on business administration in Asian markets and obtained an Executive MBA from INSEAD in 2014.
Key Areas of Expertise
- In-depth Market Research and Analysis
- Market Entry and Go-to-Market Strategy
- Consumer Behaviour Analysis
- Growth Strategy and Partnership Development
- Operational Efficiency and Business Transformation
Dian Kuncoro
Digital Transformation, Data & Technology Strategy Expert in Vietnam & Southeast Asia
Dian Kuncoro is the Digital Lab Manager at Eurogroup Consulting with 12 years of experience leading digital transformation initiatives across Southeast Asia. His expertise lies in turning innovative ideas into practical digital solutions that deliver measurable business outcomes across multiple industries.
Dian leads projects in web design, motion design, web development, digital marketing, talent acquisition, enterprise growth strategy, and digital operations. He supports businesses in building digital portfolios, improving digital acquisition, strengthening brand presence, and optimising digital infrastructure and teams. Dian graduated from STIKOM Surabaya in Computer Multimedia.
Key Areas of Expertise
- Digital Transformation from Concept to Execution
- Web Design, Motion Design and Web Development
- Digital Marketing and Customer Engagement
- Digital Acquisition and Growth Strategy
- Digital Infrastructure and Team Management
/ Contact Us
Let’s discuss how we can support your growth priorities in Vietnam.