Vietnam Edtech Market Growth: Clear Signals From Gen Z and Working Adults

Adoption is not only about schools. It is also about the way Gen Z and working adults now define “learning.” In Vietnam’s workplace, Gen Z is already shaping how organizations communicate and develop talent. A defined cohort is used in reporting: Gen Z includes people born between 1997 and 2012. They are expected to soon represent roughly 25-30% of the workforce. This is important for online learning adoption because expectations shift with them. A Dreamplex survey found that 77% prioritize mental wellbeing, work-life balance, and flexible arrangements, even over salary. Flexibility is a core promise of online education, and it aligns with these preferences.

Why Upskilling Demand Is Pushing Online Learning

Workplace learning is becoming more structured, earlier, and more measurable. One Vietnam-focused workplace commentary reported that 74% expect upskilling early, and described learning journeys linked to real roles, using tools such as Talentvis Academy to track growth. In that same context, the approach improved retention metrics for clients by up to 25%. Employee sentiment also supports continued investment in skills. In another Vietnam workforce trends report, 73% said they are confident their employers will support the development of AI-related skills. Even when AI is not framed as the top trend, it is still being used in daily work, which keeps pressure on companies to provide accessible, ongoing training.

Learners are also increasingly comfortable using AI tools as part of education and training, reinforcing demand for digital-first formats. A survey of 3,020 people aged 16 and older found that 70% of learners use AI daily or weekly for their education, compared to 59% in 2024. It also found that 69% said AI tools are incorporated into their lessons or training, up from 57% in 2024. The same results show many learners look for guidance outside formal institutions, including social media (48%) and news articles (38%), while fewer seek information from a school or training program, workforce board, or career center (23%). This pattern matches online learning behavior: self-directed, tool-driven, and designed to fit around work and life.

Technology capability and recognition also support growth narratives in the Vietnam edtech market. One Vietnam-based education technology overview highlighted advances like artificial intelligence, machine learning, and data analysis as ways to open new possibilities for personalized learning experiences. It also cited e-Conomy SEA 2022, which forecast Vietnam’s digital economy to reach USD 49 billion by 2025, framing education technology as part of a wider digital shift. On the provider side, Vietnam’s VUS - The English Center received recognition at the Asian Technology Excellence Awards 2025, winning in Mobile - Education and Software - Education, reflecting active development of technology-enabled learning products. Together, the growth projections and these adoption signals suggest online learning will remain a central lever for both Gen Z entry-level development and working-adult reskilling.