Mickael Feige
Market Research, Analysis & Strategy Consulting Expert in Vietnam & Southeast Asia
Mickael Feige is a Partner at Eurogroup Consulting, specialising in market research, analysis, and strategy consulting in Vietnam and across Southeast Asia. With more than 15 years of consulting experience and over a decade spent living and working in the region, he brings extensive knowledge of Vietnam’s fast-growing business environment, consumer preferences, and competitive landscape. His regional experience enables him to identify opportunities and challenges facing both local and international companies operating in the Vietnamese market.
Mickael advises businesses on market entry, competitive analysis, consumer behaviour research, and go-to-market strategy, helping them gain actionable insights and build strategies adapted to local market realities. His expertise also includes operational improvement, partnership development, and business growth planning, supporting informed commercial decisions and effective market expansion. He helps organisations improve business performance and pursue long-term growth in Vietnam and the wider Southeast Asian region.
Sector Expertise
- Automotive
- Energy
- Healthcare
- Construction & Infrastructure
- Supply Chain & Logistics
- Transport & Mobility
- Consumer Goods
Area Expertise
- In-depth Market Research & Analysis
- Market Entry & Go-to-Market Strategy
- Consumer Behaviour & Competitive Analysis
- Growth Strategy & Partnership Development
- Digital Transformation & Operational Improvement
- Operational Efficiency & Business Transformation
Education
- Sciences Po Lyon (IEP Lyon) — Business Administration in Asian Markets (2002)
- INSEAD — Executive MBA (2014)
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