On the Move: Transforming Vietnam’s Transport System for a Sustainable Future


Vietnam’s Ministry of Transport, seeking to address the increasing demands of urbanization and the urgent need for sustainable transport solutions, partnered with Eurogroup Consulting for a transformative project. The initiative aimed to revolutionize the country’s transport infrastructure and services, making them more efficient, accessible, and environmentally friendly.


The transport sector was confronting numerous challenges, including heavy reliance on motorbikes and personal vehicles leading to congestion and pollution, underdeveloped public transportation systems, and inadequate infrastructure for non-motorized transport. These issues were exacerbated by the rapid growth of urban populations and the effects of climate change, underscoring the need for a comprehensive approach to transport sustainability.


Eurogroup Consulting developed a holistic strategy that encompassed the expansion of public transportation networks, promotion of electric and non-motorized transport options, and implementation of smart traffic management systems. The strategy also included the development of green transport policies and initiatives to foster a shift in public attitudes towards sustainable mobility options.


The consultancy began with a thorough evaluation of the existing transport infrastructure and services, identifying bottlenecks and opportunities for improvement. In collaboration with the Ministry of Transport, Eurogroup Consulting facilitated the design and implementation of pilot projects for electric buses, bike-sharing programs, and pedestrian-friendly urban zones. Advanced traffic management technologies were introduced to optimize traffic flow and reduce congestion. Stakeholder workshops and public awareness campaigns were conducted to promote the benefits of sustainable transport and encourage community engagement.


To ensure the success and sustainability of the transport transformation, Eurogroup Consulting recommended ongoing investment in infrastructure modernization and maintenance. The firm also advised the development of incentives for the adoption of electric vehicles and the use of public transport. Strengthening the regulatory framework to support sustainable transport initiatives and continued public engagement were highlighted as crucial for driving long-term change. Additionally, the consultancy emphasized the importance of leveraging data analytics for continuous improvement of transport services and infrastructure.

Engagement ROI

The transformative efforts led to noticeable improvements in Vietnam’s transport sector, including increased usage of public transportation, reduced traffic congestion, and lower emissions. The introduction of electric and non-motorized transport options began reshaping urban mobility, contributing to a cleaner, healthier urban environment. The project not only positioned Vietnam as a leader in sustainable transport in the region but also set a foundation for continued progress towards achieving a green and inclusive transport system that meets the needs of its growing population while addressing environmental challenges.